Performance EDGE Presents Presents
Two days Workshop on
Finance for Non-Finance Managers
Mumbai -10th & 11th February, 2012 at Ramada Plaza Palmgrove, Juhu Tara Road , Mumbai
Bangalore -14th & 15th February, 2012 at The Chanchery, Hotel, 10/6 Lavella Road Bangalore
Delhi -17th & 18th February, 2012 at Jaypee Vasant Continental, Vasant Vihar, New Delhi
Timing : 9:30 A.M. to 5:30 P.M.
Breakfast and Registration : 9 A.M.
For Registration :
  Why This Workshop?

Operating managers need to develop their financial intelligence and become effective users of financial information. They need to be financially alert, understand how decisions taken by them impact company performance and how this ultimately affects value of the organization. This understanding in turn will help them deliver better results in their own functional areas.

In todays environment, with increasing costs along with inflation and keen competition in the marketplace, there is a greater need for better communication between financial and non-financial professionals. Non-finance managers need to learn the language of finance and vice versa. This will lead to a better coordinated team approach to meet business goals.

  Workshop Objectives
  • Become intelligent consumer of financial information
  • Understand the basics of business finance
  • Ability to read, analyze and interpret financial statements
  • Appreciate that the importance of cash flow over profit and that operating cash flow is every managerís responsibility
  • Tools for working capital optimization and improving velocity
  • Concepts of cost accounting as an aid for decision making
  • Principle of business planning and budgeting
  • Financial evaluation of capital expenditure using NPV,IRR methods
  • Become financially alert and communicate better with finance professionals
  What the workshop covers
  • Accounting fundamentals, concepts, terminology used in finance.
  • Basics of business finance through a video.
  • Balance Sheet, Profit & Loss A/C and Cash flow and the linkages among them.
  • Cash flow vs Profit and their relationship.
  • Overview of forthcoming changes in financial statements.
  • Business Performance evaluation through ratio analysis.
  • Time value of money, concepts of NPV, IRR; evaluating capital expenditure.
  • Cash operating cycle, management of working capital and optimization issues.
  • Introduction to inventory and receivables management.
  • Marginal costing, Contribution analysis, Break-even point.
  • Application of cost accounting for decision making; variance analysis.
  • Business planning and budgeting principles and process; cost management tools.
  • Videos, practical examples and exercises.
  • Finance Quiz.
  • Personal Action Planning.
  Who will benefit
Operating managers, mid-management to senior management levels, from functional backgrounds other than finance, who have not had exposure to a finance course before.
  Program Topics
Program Overview

Basics of Business Finance
Accounting concepts & fundamentals; Art of Finance

Walking through Financial Statements
Reading Financial Statements; Introduction to IFRS

Business Performance Measurement
Ratio Analysis, its application and limitations

Case Study - Inter firm comparison

Working Capital Management
Working Capital Cycle, optimization issues and tools

Cost Accounting
Costing concepts, Break Even Analysis; Decision Making

Case Study on Costing

Business Planning & Budgeting

Time Value of money
DCF, NPV, IRR, Capital expenditure evaluation

Case Study on Time Value of money

Finance Quiz

Concluding Session
Summary - Key Learning & Action Points
Open Session and Feedback

Mr. Ujjal Gupta, B.Sc (Hons), FCA is a chartered accountant with 35 yearsí experience in industry and is currently engaged as a management consultant and a business finance coach.

Beginning with the Unilever group in India, where he spent the first 15 years of his career, Ujjal worked for RPG Enterprises, WPP Group (Communications) and IMSG (Marketing Services). In his role as the CFO/COO during the last 18 years of his employment in the corporate sector, he was responsible, inter alia, for developing, maintaining and upgrading financial management systems in these businesses.

As Executive Director and COO of Bates India P Ltd, now part of WPP group, he was a member of its Board from 1999 till March 2007 and was responsible first for its turnaround in profitability and then for implementing growth strategies both organic and through acquisitions.

A national rank-holder in the professional examination for chartered accountancy in India, Ujjal is at present a Fellow of the Institute of Chartered Accountants of India. He is also a visiting faculty member for finance related programmes at several executive training and development centres, including CII - Suresh Neotia Centre of Excellence For Leadership. He has also conducted a program for the Indian School of Business , Hyderabad.

In our workshop, we maximize knowledge assimilation in the participants through combination of execution elements like case discussions, exercises, simulated games and activities, video led sessions and discussions on global best practices. At the end of each workshop we facilitate the participants to distill Key Learning and prepare Action Plans to deliver solid business results for our clients.
  Recent Participants:
ABN Amro, Accenture, Acer, A.F.Ferguson, Arvind Mills, Aventis Pharma, Ballarpur Industries, Bank of America, Bennet Coleman, BNP Paribas, Central Bank of India, Colgate Palmolive, Crompton Greaves, Bharti TeleTech, Bluestar, BNPParibas, BOC, BOI, CAMS, Castrol, CII, Cognizant Technology, CRISIL, Deccan Herald, Duncans, Ernst & Young, Exxon Mobil, GAIL, Godrej & Boyce, General Motors, Google, HCL, Heinz, Henkel Arabia, Hindalco, Honda, Honeywell, HPCL, Hyundai, IBM, Indian Hotels, ITC, Ispat Industries, Ingersoll Rand, ITC Infotech, KPMG, Kirloskar Oil Engines, Kodak, Kotak Mahindra, L&T, Living Media, Lufthansa, Mahindra & Mahindra, MCF, Mico Bosch, MRF, Maruti Suzuki, Mitshubishi, NCR Corporation, Nishit Desai, NTPC, Oberoi Hotels, Oracle, Oil India, Perfetti, Punjab National Bank, RBS, Reckitt Benckiser, Reliance Media World, Reserve Bank of India, RMSI, Samsung, Saint Gobain, Shipping Corporation, Siemens, State Trading Corporation, State Bank Of India, Standard Chartered Bank, SAP Lab, Titan, TVS, Tata Communication, Tata Consultancy Services, Tata Global Beverages, Tata Motors, Tata Power, Tata Ryerson, Tata Teleservices, Taj Hotels, United Breweries, United Spirits, Vedanta, Vodafone, Wartsila, WIPRO, World Bank etc.

(Click Here for participant Speak)
  Fees and Registration:
Two Days Workshops - The fee which covers lunch & tea/coffee on both the days and reading material, is Rs 12,500/- plus service tax @10% Plus education cess @3% = Rs. 13,788/- per participant. For the organizations sending three and more delegates the fee is Rs. 11,500/- plus service tax @10% Plus education cess @3% = Rs. 12,685/- per participant. The fee is payable by cheque in favor of "NR Performance Edge Consultants Pvt. Ltd.", at any of our addresses below. The workshop is non residential.

Our Service Tax Registration No. is AACCN1359CST001 & PAN AACCN1359C

Kindly send your nomination/s through email to or on your letter head indicating Name/s, Designation, Phone No., Fax No. and E-Mail ID of the nominees along with the fee to reach us at least seven days before the workshop, the nominations can be sent to our Kolkata, Gurgaon or Mumbai office: The company reserves the right to change venue, contents, dates and speakers. The service tax on fee will be applicable based on the latest Government notification in force on workshops dates.

NR Performance EDGE Consultants Pvt. Ltd.

c/o M L Basu & Co,
1, Lindsay Street, 1st Floor,
Kolkata -700087
Nabendu : 9830504810

South City - I
Gurgaon - 120002
Rahul : 9871143635

Maxigen Communications
C-202 Avon Plaza-1,
Thakur Complex,
Kandivili (East)
Mumbai 400101

For Registration, please write to us at:

or you can also call Amlan 09903720541
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