Performance EDGE Presents
One Day Workshop on
Understanding Business Finance
Improve your financial intelligence
Mumbai 9th May, 2012 at Ramada Plaza Palmgrove, Juhu Tara Road , Mumbai
Bangalore 11th May, 2012 at The Chancery Hotel, Lavelle Road, Bangalore
Delhi 16th May, 2012 at Jaypee Vasant Continental, Vasant Vihar, New Delhi
Chennai 18th May, 2012 at Savera Hotel, Dr.Radhakrishnan Road, Chennai
Timing : 9:30 A.M. to 5:30 P.M.
Breakfast and Registration : 9 A.M.
For Registration :
Why This Workshop?
This workshop will train you in improving your financial intelligence and its application and will inculcate the ability to analyze and interpret financial reports, through practical exercises. You will learn the role of cash flow in business, contribution and break-even analysis and to use relevant costs for decision making.
Who will benefit and how?
This workshop is meant for
  • a manager who do not have formal training in finance
  • a professional or an entrepreneur with a need to have a better grasp of his business finances,
Within one day, you will learn –
  • the basics of business finance,
  • how to read, analyze and interpret financial statements, viz., the Balance Sheet, Profit & Loss A/C and Cash Flow Statements,
  • the differences between profit and cash flow, the linkage between them, and the importance of cash flow in the business
  • to determine return on capital employed (ROCE), the role of Margin and Velocity, and to use ratio analysis techniques through practical examples,
  • how to benchmark profitability and other operating performance metrics of your business or division or unit,
  • about cost structures, contribution & break-even analysis for decision making
  • EVA model to improve business performance.
Program Overview:
  • Basics of business finance
    • The science and the art of finance
    • Video on business finance
    • Terminology, concepts and limitations
  • How to read financial statements
    • Introduction to Balance Sheet, P&L and Cash flow
    • The relationship among the three statements
    • Profit vs Cash flow and the importance of cash
    • Operating cash flow and concept of free cash flow
  • Business Performance measurement
    • ROCE and other key ratios
    • Usage and limitation of ratios
    • Case study on inter-firm comparison
  • Some useful financial concepts
    • Accounting profit vs Economic value added (EVA)
    • Contribution and break-even analysis
    • Relevant cost approach
  • Key Learning
    • Recap through a quiz format
    • Summarize key learning and personal action plan
Ujjal Gupta, a chartered accountant with 35 years’ experience in industry, is currently a management consultant and a business finance coach.

He began working with the Unilever group in India, where he spent the first 15 years of his career. Ujjal then worked for RPG Enterprises, WPP Group and IMSG India. In his role as the CFO/COO during the last 18 years of his employment in the corporate sector, he was responsible for developing, maintaining and upgrading financial management systems in these businesses.

As Executive Director and COO of Bates India P Ltd, now part of WPP group, Ujjal was a member of its Board of Directors from 1999 till 2007. He was responsible for its turnaround in profitability and implementing growth strategies both organic and through acquisitions.

A national rank-holder in the professional examination for chartered accountancy in India, Ujjal is at present a Fellow of the Institute of Chartered Accountants of India. In addition to his consultancy engagements, he is a visiting faculty member for finance-related programmes at executive training and development centres, and has also conducted in-house training workshops with various leading organisations, such as Hindalco, Philips India, Alstom T&D, Hindustan National Glass, ISB Hyderabad, etc.
Fees and Registration:
  • Rs.7,500 plus 12.36% tax per person.
  • Rs.7,000 plus 12.36% tax per person (where there are 3 or more nominations).
  • Kindly write to us at or call 09903720541.
  • The fee is payable by cheque in favor of "NR Performance Edge Consultants Pvt. Ltd." at any of our addresses below.
  • Our Service Tax Registration No. is AACCN1359CST001 & PAN AACCN1359C
  • The fee includes breakfast, lunch, tea and course material (the workshop is non residential).
The company reserves the right to change venue, contents, dates and speakers. The service tax on fee will be applicable based on the latest Government notification in force on workshops dates
NR Performance EDGE Consultants Pvt. Ltd.

C/o M L Basu & Co,
1, Lindsay Street, 1st Floor,
Kolkata -700087
Call : 9830504810

South City - I
Gurgaon - 120002
Call : 9871143635

C/o Maxigen Communications
C-202 Avon Plaza-1,
Thakur Complex,
Kandivili (East)
Mumbai 400101

Please Reply to us at: E-mail:

you can call the Central Line 09903720541 for any queries regarding the workshop at any of the centers

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