Sustaining Innovation
For Profitable Growth

To be competitive in the global marketplace, organizations need to pack in more innovation in their products and services. They need to innovate rapidly and do it cost-effectively, and through sustained, pro-active methods. This has been a need that has grown over the last several years.

In this 1-day workshop, you will be introduced to the processes and tools of sustained, frugal innovation through tried and tested applications. You will be guided to apply these processes and tools by identifying important customer needs, crystallizing value propositions and executing on your vision by setting up champions, teams and organizational alignment.

A frugal approach to innovation needs to be balanced with a systematic growth strategy. Through case studies and examples, you will learn how to design a frugal framework for innovation and apply proven techniques for driving systematic, repeatable and managed innovation in your company. You will learn to recognize the culture and personal traits that produce innovations to sustain long-term business growth. You will be able to see the qualities that distinguish the world's most successful innovative companies today.

To maximize the benefits, you will be guided to create your own innovation action plan with practical tips and exercises on different strategies that you can use to drive creativity and innovation in your company from day to day.

The workshop is ideal for mid- to senior-level team-leaders, managers, planners, project heads, design and creative consultants responsible for new product/services development, R&D, industrial/design/value engineering, business development, HR or project management, training, marketing, advertising and promotion, IT/technology strategy and corporate planning.

T. A. Balasubramanian (named Tabby for life by well-meaning friends at IIT) is an engineering graduate from IIT, Madras and an alumnus of IIM, Calcutta. He has worked for over 15 years in the corporate sector (ASCI and HPCL, managing computer systems), before starting Maxigen Communications, a marcom consultancy service.

For the past two decades, Tabby has been engaged in the strategic and creative management aspects of communication across a range of business domains including IT, BPO, Technology, Hospitality, Engineering Consultancy and Retailing. He has conducted Open Public Programs since 2007 on 'Creativity and Innovation' as well as in-company training programs for leading global companies.

He is currently exploring new ideas in 'Content Marketing', 'Virtual Worlds' and the 'Power of Visual Thinking'. He has written columns, serious and light, for magazines such as Business World, Computers Today and Express Computer.

In our workshop, we maximize knowledge assimilation in the participants through combination of execution elements like case discussions, exercises, simulated games and activities, video led sessions and discussions on global best practices. At the end of each workshop we facilitate the participants to distill Key Learning and prepare Action Plans to deliver solid business results for our clients.