Profitable Growth From Value Chain Analysis

In the rapidly changing business environment of today, the consumer and the customer is continuously seeking price, product and service satisfaction - in a flux of traditional and untraditional ways. This dynamic hunger for Value is taking unprecedented form and shape. Business journeys are becoming fresh challenges and exciting to retain and build new competitive advantage.

In this backdrop, it is critical for managers' of tomorrow to equip their personal portfolios with an understanding of the Value Chain approach in building and delivering sustainable profitable growth.

At the end of the interactive workshop engagement, participants will understand external and internal value chains in a more holistic way, identify prospective opportunities and key points of business leverage.

The participants will be equipped to create and design value adding interventions, anchor and implement projects which will help to craft exciting business journeys. Most importantly, they would be better enabled to help their organizations achieve sustainable profitable growth.

1. Tools, approach and process to analyse Industry (External) and Firm (Internal) Value Chain
2. Learn how different players participate in value chain and impact it has on your sourcing and customer channels. Proactively initiate steps to optimize this value chain participation.
   1. Analyse and appreciate linkages amongst participants and their business prospects
   2. Identify points of leverage and opportunities in value chain to build sustainable profitable growth.
3. Identify your organization's activities which contribute to value creation and focus on those that will help to differentiate and enhance profitability.
   1. Mapping firm activities, value creation and the cost structure
   2. Benchmarking, exploring innovation outcomes to differentiate from competition
   3. Making strategic choices, resource allocation and developing action plan
4. In this hands-on workshop participants will learn by doing – includes exercises, industry/ firm analysis, team presentations and discussion.

Day 1: Industry (External) Value Chain

1. Introduction
   • Participant and Facilitator interaction
   • Expectations setting
   • Perspectives on topic agenda with participants
2. Mapping the Industry Value Chain
   • Introduction to Concept of Industry Value Chain
   • Case Example
   • Team Exercise to Map Stages in Industry Value Chain
3. Examining Value Chain Proposition
   • Link Stages to Industry Value Structure - Case Examples
   • Identification of Value Share of Industry Chain Participant
   • Team Presentation and Discussion on Industry Cost Structure
4. Tools to Evaluate Opportunities through Value Chain
   • Introduction to Tools for Analysis of Industry Environment
   • Appreciation of Resources on Value Chain Opportunities
   • Creation and Building of Winning Differentiators
   • Exercise to Evaluate Industry Environment
   • Presentation and Discussion of Analysis
5. Opportunities through Industry Value Chain
   • Mapping - Revenue and Earning Opportunities
   • Opportunities in Upstream/ Downstream, Lateral
   • Examples and Case
   • Exercise
6. Action Plan and Wrap Up
   Learning, Next Steps

Day 2: Firm (Internal) Value Chain

1. Introduction
   • Re-cap and expectations
   • Perspectives on topic agenda with participants
2. Mapping The Firm Value Chain
   • Firm - Activities, Value and Cost Structure
   • Case Example
   • Exercise and Drill Down from Day 1 Exercises
3. Exploring Value Opportunities and Differentiators
   • Tools for Analysis
   • Benchmarking and Innovation
   • Resource Generation, Allocation and Deployment
   • Dimension of Strategic Choices
4. Selecting The Value Opportunities
   • List Generation
   • Team Presentation and Discussion
   • Selecting One Opportunity
5. Developing An Action Plan
   • Revenue and Earning Route Map
   • Develop Project Map
   • Risk Mitigation
   • Team Presentation
6. Action Plan and Wrap Up
   • Learning, Next Steps

Mr. Rahul Goswami, B.Com. (Hons), PGDM (IIMC) Mr. Rahul Goswami, B.Com. (Hons), PGDM (IIMC) has four decades of intensely rich industrial experience, on a significant international and multi-functional scale. After an initial two and half years with the Power Engineering Leader, BHEL, he spent over twenty eight years with then Generic Pharmaceutical leader, Ranbaxy, both overseas and in India.

His assignments, with global leadership and developmental responsibilities, included Business and Corporate Finance, Information Technology (CIO), Strategic Sourcing & Alliances and Strategic Planning.

He had been a key change leader in several Organization Development initiatives during the journey of internationalization and evolving industry leadership. He has been a visitor and speaker at leading Management Institutes and continues to be a thought and knowledge partner at business, industrial and management forums in India and overseas.

He has established his independent consulting practice, StratVi Consulting, based at Gurgaon, just south of New Delhi. The practice focus is on supporting organizations to address aspects of strategic transition from one performance orbit to another - in shape, size, intent and direction, development of execution and performance plans for enabling strategy adoption and execution, and building of the organization and its leadership talent in alignment with strategic needs and direction. He continues to associate as a Knowledge Partner with like-minded organizations.

He is a certified Executive Coach, and enjoys facilitating entrepreneurs and top level functionaries enhance their personal performance. His recent assignments, apart from pharmaceuticals, have been in diverse sectors including food and retail, steel, machinery manufacturing, automotive components, lifestyle, education, ITES & other service organizations. The types of organizations covered include transnational's, niche national and sector leaders.

He is a strong proponent of sustainability and value based social and civic behaviours, and seeks to incorporate these approaches in his work delivery as well.

He enjoys travel, natural habitats, reading and music.