Performance EDGE Presents

One Day Workshop on

Understanding Financial Statements
-Improve your financial intelligence-
Delhi -5th May, 2015 at Jaypee Vasant Continental, Vasant Vihar, New Delhi
Bengaluru -7th May, 2015 at The Chancery Hotel, Lavelle Road, Bengaluru
Mumbai -9th May, 2015 at Ramada Plaza Palmgrove, Juhu Tara Road, Mumbai
Timing : 9:30 A.M. to 5:30 P.M.
Breakfast and Registration : 9 A.M.
For Registration :
  Why this workshop?
This workshop will train you in improving your financial intelligence and its application and will inculcate the ability to analyse and interpret financial statements and reports, through practical exercises. You will learn the role of cash flow in business, contribution and break-even analysis and to use relevant costs for decision making.
  Who will benefit and how?
  • a manager who does not have formal training in finance
  • a professional or an entrepreneur with a need to have a better grasp of his business finances,

Within one day, you will learn -

  • the basics of business finance,
  • how to read, analyse and interpret financial statements, viz., the Balance Sheet, Profit & Loss A/C and Cash Flow Statements,
  • the differences between profit and cash flow, the linkage between them, and the importance of cash flow in the business
  • to determine return on capital employed (ROCE), the role of Margin and Velocity, and to use ratio analysis techniques through practical examples,
  • how to benchmark profitability and other operating performance metrics of your business or division or unit,
  • about cost structures, contribution & break-even analysis for decision making
  • EVA model to improve business performance.
Program Overview
  • Basics of business finance
    • The science and the art of finance
    • Video on business finance
    • Terminology, concepts and limitations

  • How to read financial statements
    • Introduction to Balance Sheet, P&L and Cash flow
    • The relationship among the three statements
    • Profit vs Cash flow and the importance of cash
    • Operating cash flow and concept of free cash flow

  • Business Performance measurement
    • ROCE and other key ratios
    • Usage and limitation of ratios
    • Case study on inter-firm comparison

  • Useful financial concepts for decision making
    • Accounting profit vs Economic value added (EVA)
    • Contribution and break-even analysis
    • Relevant cost approach

  • Key Learning
    • Recap through a quiz format
    • Summarise key learning and personal action plan

Mr. Ujjal Gupta, is a Business & Executive Coach, and has over 35 years' experience in the corporate world in senior positions in financial and general management.

He began working with the Unilever group in India, where he spent the first 15 years of his career. Ujjal then worked for RPG Enterprises, WPP Group and IMSG India. In his role as the CFO/COO during the last 18 years of his employment in the corporate sector, he was responsible for developing, maintaining and upgrading financial management systems in these businesses.

As Executive Director and COO of Bates India P Ltd, now part of WPP group, Ujjal was a member of its Board of Directors from 1999 till 2007. He was responsible for its turnaround in profitability and implementing growth strategies both organic and through acquisitions.

A national rank-holder in the professional examination for chartered accountancy in India, Ujjal is at present a Fellow of the Institute of Chartered Accountants of India. In addition to his coaching and consulting engagements, he is a visiting faculty member for finance-related programmes at executive training and development centres, and has also conducted in-house training workshops with various leading organisations, such as Hindalco, Philips India, Alstom T&D, Hindustan National Glass, ISB Hyderabad, etc.


In our workshop, we maximize knowledge assimilation in the participants through combination of execution elements like case discussions, exercises, simulated games and activities, video led sessions and discussions on global best practices. At the end of each workshop we facilitate the participants to distill Key Learning and prepare Action plans to deliver solid business results for our clients.

Fees and Registration
Fee per participant Rs. 8,500/- plus taxes* is Rs. 9,690/-
For 3 or more participants avail discounted  -Fee per participant Rs. 8,000/- plus taxes* is Rs. 9,120/-
*Taxes include - Service Tax @ 14% , This may be revised upwards by 2% due Swatch Bharat Cess as and when notified

NR Performance EDGE Consultants Pvt. Ltd. CIN No : U74140WB2005PTC104063

C/o M L Basu & Co,
1, Lindsay Street, 1st Floor,
Kolkata -700087
Call: 9830504810

Unitech, South City - I
Gurgaon - 122002
Call: 9871143635

c/o Maxigen Communications
Mr. T.A. Balasubramanian
B 405 Rashmi Avenue,
Thakur Complex, Kandivili (East)
Mumbai 400101

For Registration, please write to us at:

or you can call the Central Line 09903720541 for any queries regarding the workshop at any of the centers.