Performance EDGE Presents
One Day Workshop on
Creative Thinking - Processes & Tools
Mumbai 18thJune, 2013 at Ramada Plaza Palmgrove, Juhu Tara Road , Mumbai
Timing : 9:30 A.M. to 5:30 P.M.
Breakfast and Registration : 9 A.M.
For Registration :
Course Description
Creativity involves breaking out of established patterns in order to look at things in a different way. (Edward de Bono, well-known expert on creativity)

In this 1-day workshop, you will be introduced to the processes and tools of corporate creativity and innovation through tried and tested applications. You will be guided to apply these processes and tools by identifying important customer needs, crystallizing value propositions and executing on your vision by setting up champions, teams and organizational alignment.
Through case studies and examples, you will learn how to design a framework for creative projects and apply proven techniques for driving systematic, repeatable and managed innovation in your company. You will learn to recognize the culture and personal traits that produce creative ideas to sustain long-term business growth. You will be able to see the qualities that distinguish the world's most successful innovative companies today.

To maximize the benefits, you will be guided to create your own creativity action plan with practical tips and exercises on different strategies that you can use to drive creativity and innovation in your company from day to day.
Who should attend?
The workshop is ideal for mid- to senior-level team-leaders, managers, planners, project heads, design and creative consultants responsible for new ideas in their domains, product/services development, R&D, industrial/design/value engineering, business development, HR or project management, training, marketing, advertising and promotion, IT/technology strategy and corporate planning.
Program Overview:
The workshop has 4 sessions - Methods, Manpower, Mindspace, My Project
  1. METHODS :
    1. 1.1 NABC Value Proposition
      1. - [Group Exercise]
    2. 1.2 The 5 Disciplines of Innovation
      1. - Important Needs
      2. - Value Creation
      3. - Innovation Champions
      4. - Innovation Teams
      5. - Organizational Alignment
    3. 1.3 SCAMPER
      1. - [Group Exercise]
    1. 2.1 The Ten Faces of Innovation
      1. - The Deep Dive Video Session
      2. - IDEO Strategies
      3. - Learning Personas
      4. - Organizing Personas
      5. - Building Personas

    1. 3. 1 Mental Models
      1. - Basketball [Group Exercise]
      2. - Power of Impossible Thinking
      3. - [Video Session]
    1. 4.1 Key Learnings
    2. 4.2 Innovation Climate Checklist
    3. 4.3 Action Plan - Design of Your Creativity & Innovation Project
    4. 4.4 LinkedIn - On-going Innovation Discussion Group that you can join

T. A. Balasubramanian (named Tabby for life by well-meaning friends at IIT) is an engineering graduate from IIT, Madras and an alumnus of IIM, Calcutta. He has worked for over 15 years in the corporate sector (ASCI and HPCL, managing computer systems), before starting Maxigen Communications, a marcom consultancy service. For the past two decades, Tabby has been engaged in the strategic and creative management aspects of communication across a range of business domains including IT, BPO, Technology, Hospitality, Engineering Consultancy and Retailing. He has conducted Open Public Programs since 2007 on 'Creativity and Innovation' as well as in-company training programs for leading global companies.

He is currently exploring new ideas in 'Content Marketing', 'Virtual Worlds' and the 'Power of Visual Thinking'. He has written columns, serious and light, for magazines such as Business World, Computers Today and Express Computer.

In our workshop, we maximize knowledge assimilation in the participants through combination of execution elements like case discussions, exercises, simulated games and activities, video led sessions and discussions on global best practices. At the end of each workshop we facilitate the participants to distil Key Learning and prepare Action Plans to deliver solid business results for our clients.
Recent Participants:
A.F.Ferguson, ABB Limited, ABN Amro, Accenture, Acer, Akzo Nobel, Alstom Grid, Aricent, Arvind Mills, Ashok Leyland, Aventis Pharma, Ballarpur Industries, Bank of America, Bennet Coleman, Bharat Petroleum, Bharti TeleTech, BHEL, Biomerieux, Blue Star, BNP Paribas, BOC, BOI, CAMS, Castrol, Central Bank of India, Cholamandalam MS, CII, Cognizant Technology, Colgate Palmolive, Corporation, CRISIL, Crompton Greaves, Deccan Herald, Duncans, Ernst & Young, Exxon Mobil, Fiat, GAIL, General Motors, Godrej & Boyce, Google, HCL, Heinz, Henkel Arabia, Hindalco, Honda, Honeywell, HPCL, Hyundai, IBM, Indian Hotels, Indus Towers, Ingersoll Rand, Ispat Industries, ITC, ITC Infotech, Kellogg, Kimberly Clark, Kirloskar Oil Engines, Kodak, Kotak Mahindra, KPMG, L&T, Living Media, Lufthansa, Mahindra & Mahindra, Maruti Suzuki, MCF, MECON, Mico Bosch, Mitshubishi, Mitsui, MRF, NCR Corporation, Nishit Desai, NTPC, Oberoi Hotels, Oil India, Oracle, Oriflame, Parle Biscuits, Pepsico, Perfetti, Perno Ricard, Punjab National Bank, RBS, Reckitt Benckiser, Reliance Media World, Reserve Bank of India, RMSI, Saint Gobain, Samsung, SAP Lab, Shipping, Siemens, Standard Chartered Bank, State Bank Of India, State Trading Corporation, Tata Chemicals, Tata Communication, Tata Global Beverage, Tata Motors, Tata Power, Tata Steel, Tata Teleservices, TCS, Titan, TVS, Vodafone, Voltas, Volvo Eicher, Wartsila Diesel and World Bank., WIPRO.
Fees and Registration:
The fee which covers breakfast, lunch & tea/coffee and reading material.

For 1-2 participants–Fee per participant For 3 or more participants–Fee per participant
Rs. 7,900/- plus taxes* is Rs. 8,877/- Rs. 7,400/- plus taxes* is Rs. 8,315/-
* Taxes Include - Service tax @ 12% plus education cess at 3%

The fee is payable by cheque in favor of "NR Performance Edge Consultants Pvt. Ltd.", at any of our addresses below. The workshop is non residential.

Our Service Tax Registration No. is AACCN1359CST001 & PAN AACCN1359C

Kindly send your nomination/s through email to or on your letter head indicating Name/s, Designation, Phone No., Fax No. and E-Mail ID of the nominees along with the fee to reach us at least seven days before the workshop, the nominations can be sent to our Kolkata, Gurgaon or Mumbai office:

The company reserves the right to change venue, contents, dates and speakers. The service tax on fee will be applicable based on the latest Government notification in force on workshops dates.

NR Performance EDGE Consultants Pvt. Ltd.

C/o M L Basu & Co,
1, Lindsay Street, 1st Floor,
Kolkata -700087
Call: 9830504810

Unitech, South City - I 
Gurgaon - 122002 
Call: 9871143635

c/o Maxigen Communications
C-202 Avon Plaza-1,
Thakur Complex, Kandivili (East)
Mumbai 400101

For Registration, please write to us at: 

or you can call the Central Line 09903720541 for any queries regarding the workshop at any of the centers.

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