Performance EDGE


 2 Days Workshop on

Finance for Non-Finance Managers
Mumbai 5th & 6th July, 2013 at Ramada Plaza Palmgrove, Juhu Tara Road , Mumbai
Bangalore 9th & 10th July, 2013 at The Chancery, Lavelle Road, Bangalore
Delhi 12th & 13th July, 2013 at Jaypee Vasant Continental, Vasant Vihar, New Delhi
Timing : 9:30 A.M. to 5:30 P.M.
Breakfast and Registration : 9 A.M.
For Registration :
Why this workshop?

In today's economic environment when costs are rising and demand is falling, there is a greater necessity for improved communication between financial and non-financial professionals. Non-finance managers need to learn the language of finance and vice versa. This will lead to a better coordinated and team approach to meet business goals and objectives.

Operating managers require a degree of financial competence, so that they are financially alert and understand the business implications of decisions taken by them and how this ultimately affects value of the organization. This understanding in turn will help them deliver better results in their respective functional areas.

Who will benefit

Operating managers, from all functional backgrounds and professionals & business-persons, who have not had exposure to a full finance course before.

Knowledge and skills gained
  • Role of finance and that of financial management in business
  • Basics of business finance, financial concepts, finance terminology
  • Ability to analyse and interpret financial statements, viz., the Balance Sheet, Profit & Loss A/C and Cash Flow Statements
  • Profit vs cash flow and the importance of cash flow in the business
  • Measuring business performance using ROCE, Margin, Velocity and other ratios - for benchmarking and assessing financial health and operating efficiencies
  • Creating value for stakeholders using EVA model
  • Concepts and principles of working capital management and its components - inventory, receivables, payables
  • Financing alternatives for working capital and cash budgeting
  • Different approaches to costing, fixed and variables, relevant costs etc
  • Application of management accounting for decision making - make or buy, pricing, sales incentive planning etc
  • Financial evaluation of capital projects using concepts of NPV, IRR
  • Business planning, annual budgets, sensitivity of plans, monitoring
Day 1 Day 2
Basics of business finance
  • The science and the art of finance
  • Video on business finance
  • Terminology, concepts and limitations
Costing and management accounting
  • Video on costing methods
  • Absorption and marginal costing
  • Application in decision making
  • Relevant cost approach
  • Case study exercises
Reading financial statements
  • Introduction to Balance Sheet, P&L and Cash flow
  • Profit vs Cash flow and the importance of cash
  • Operating cash flow and concept of free cash flow
Business planning and budgeting
  • Long term planning
  • Annual budget
  • Cost budgeting
  • Real benefits of budgeting
Business Performance Measurement
  • ROCE and other key ratios
  • Usage and limitation of ratios
  • Accounting profit vs Economic value added
  • Case study on inter-firm comparison
Time value of money
  • Discounting future cash flows
  • Concepts of NPV and IRR
  • Capital project evaluation
  • Case study exercises
Working Capital Management
  • Principles, concepts and trade-offs
  • Inventory management techniques
  • Credit appraisal, operations and risk oversight
  • Case studies
  • Financing options
  • Cash flow planning and management
Finance Quiz
  • Recap through a quiz format
  • Summarise key learning and personal action plan

Ujjal Gupta, a chartered accountant with 35 years' experience in industry, is currently a management consultant and a business finance coach.

He began working with the Unilever group in India, where he spent the first 15 years of his career. Ujjal then worked for RPG Enterprises, WPP Group and IMSG India. In his role as the CFO/COO during the last 18 years of his employment in the corporate sector, he was responsible for developing, maintaining and upgrading financial management systems in these businesses.

As Executive Director and COO of Bates India P Ltd, now part of WPP group, Ujjal was a member of its Board of Directors from 1999 till 2007. He was responsible for its turnaround in profitability and implementing growth strategies both organic and through acquisitions.

A national rank-holder in the professional examination for chartered accountancy in India, Ujjal is at present a Fellow of the Institute of Chartered Accountants of India. In addition to his consultancy engagements, he is a visiting faculty member for finance-related programmes at executive training and development centres, and has also conducted in-house training workshops with various leading organisations, such as Hindalco, Philips India, Alstom, Hindustan National Glass, ISB Hyderabad, etc.


In our workshop, we maximize knowledge assimilation in the participants through combination of execution elements like case discussions, exercises, simulated games and activities, video led sessions and discussions on global best practices. At the end of each workshop we facilitate the participants to distill Key Learning and prepare Action Plans to deliver solid business results for our clients.

Clients and Participants Speak
Over 500 Clients!
(Click here for full list of our Clients)
What Participants Speak about Performance Edge?
(Click here for Participants Speak)

Fees and Registration
The fee which covers breakfast, lunch & tea/coffee and reading material.
For 1-2 participants - Fee per participant For 3 or more participants Fee per participant
Rs. 14,500/- plus taxes* is Rs. 16,292/- Rs. 13,500/- plus taxes* is Rs.  15,168/-
* Taxes Include - Service tax @ 12% plus education cess at 3%

The fee is payable by cheque in favor of  "NR Performance Edge Consultants Pvt. Ltd.", at any of our addresses below.

Our Service Tax Registration No. is AACCN1359CST001 & PAN AACCN1359C

Kindly send your nomination/s through email to or on your letter head indicating Name/s, Designation, Phone No. and E-Mail ID of the nominees along with the fee to reach us at least seven days before the workshop, the nominations can be sent to our Kolkata, Gurgaon or Mumbai office.

The workshop is non residential; and company reserves the right to change venue, contents, dates and speakers. The service tax on fee will be applicable based on the latest Government notification in force on workshops dates.

NR Performance EDGE Consultants Pvt. Ltd.

C/o M L Basu & Co,
1, Lindsay Street, 1st Floor,
Kolkata -700087
Call: 9830504810

Unitech, South City - I
Gurgaon - 122002
Call: 9871143635

c/o Maxigen Communications
C-202 Avon Plaza-1,
Thakur Complex, Kandivili (East)
Mumbai 400101

For Registration, please write to us at:

or you can call the Central Line 09903720541 for any queries regarding the workshop at any of the centers.

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